Creative production for paid
Ads built as ads — not organic posts boosted, which is where most fitness budgets quietly disappear.
The short version
Most fitness ad accounts fail on creative volume, not on targeting. Platforms have taken most of the targeting decisions away — what is left is how many genuinely different creative angles you can put into the machine, and how honestly you read the result. We run both halves: the creative and the account.
What you get
In the scope
Campaign structure
Account architecture on Meta and Google that lets you read a result instead of guessing at one.
Testing programme
A standing cadence of angle, hook and offer tests, with a documented rule for when a variant is killed.
Landing pages
Where the offer needs one, we build the page the ad points at, rather than sending paid traffic to a homepage.
Reporting
Spend against revenue, in plain language, on a fixed schedule. No vanity metrics in the headline.
How we run it
The method
- 01
Account review
What has run, what it cost, what it returned, and where the structure is hiding the answer.
- 02
Offer and angle map
The set of distinct reasons a customer buys — each becomes a creative line to test.
- 03
Launch and test
Live campaigns with a defined testing budget kept separate from the proven spend.
- 04
Scale or kill
Winners get budget and fresh variants; losers get shut off on the rule, not on a feeling.
Built for
- Ecommerce supplement brands
- Gyms running local acquisition
- Apparel launches
- Anyone whose ROAS stopped making sense
Next step
Talk to us about paid ads & performance.
Thirty minutes on your category and your catalogue, and a written scope a few days later. No deck, no obligation.
Or email rakesh@rockysolutionsllc.com